Originally Posted by newB

Agree. I can see where some non-native English speakers may think it's 'Say' with an 's' on the end, but I've never heard anyone pronounce it that way.

Now, how about 'niche'? Do you pronounce it like 'rich' but with an 'n' or 'knee-sh' like 'hashish'?

And how about 'cache'? Is it 'cash' or 'cash-A' like 'attache'?