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Originally Posted by TrashyContent
Firstly, pay-sites... are they really a thing even more ? Now don't get me wrong I know there are some big networks that pretty much dominate... but smaller companies like ours ? Is it worth it ? I can give you an example... I went back over our records from 2001, we were making more money in 2001 with 4 websites, than we are today with over 50 websites...
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I worked at BLACKED when it was a small company and one site. Or perhaps a better example: propertysex.com - an idea from a company smaller than yours, that is now consistently in the top 10 on all the tubes, and was featured in mainstream press without ever paying for PR or marketing. You dont need to be network or have a big reputation. Small companies can still succeed with paysites.
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Originally Posted by TrashyContent
I believe the biggest change over the last few years however is the "talent" doing it for themselves, with girls now more interested in webcamming and putting their own content onto clip sites like Only Fans... so much so I wonder if modelling agencies, photographers, producers will be a thing of the past (Video killed the Radio Star)
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A few girls who are big names like Riley Reid or Lexi Belle, and girls who cater to a niche, do well, but the vast majority try and fail. For girls, the best way to build the audience, is to do porn for a major brand like BLACKED or VIXEN, build the recognition, then move that over to their own channels.
However, much like with mainstream content creators, the girls have to consistently put out content. And even if they do, they may not succeed. For example, 1 out of 33 youtubers, generate enough views to earn a living. MTV didn't kill radio.
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Originally Posted by TrashyContent
Anyways to my question... We shot a bunch of content a while back, content for a JOI site, a Pantyhose site, a Restrained Teen site and a geek site... wondering what we should do with it, dump it onto clip sites, sell it off exclusively... or look for new partnerships ?!
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Do you know how to market the content? Is there an audience for that content? If you are not good at selling your own content, it's probably best to sell it off to a site or company that does.
If you have enough scenes of each niche, such as 50 for pantyhose and 50 for JOI, try making a pornhub premium channel. Title and keyword optimize towards the audience that is looking for that content, and upload a video per week. Pornhub premium is a great way to gauge audience interest, and make some money. Doesn't require any money or expertise to setup, and if you do earn enough from it, you could re-invest that into making a paysite and start moving customers up the value and remarketing ladder (for example, cross-sales, reactivations, longer memberships, added-value packages - these things are not available as marketing tools on someone else's platform)