Originally Posted by Forkbeard

Why shouldn't I waste an hour breaking this down and explaining to DDF Cash exactly WHY that affiliate email and Paul's butthurt responses here make DDF look shady and dangerous for affiliates to do business with?

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When I got your email I didn't have "questions", I had a visceral reaction of "shit, there goes another program down the tubes."

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I have a few fundamental rules that I follow when deciding which affiliate programs I trust enough to send traffic to. The single most important criterion I use is: "Does this program sound like it wants to pay me? Are they making every effort to sound reassuring about the idea that I will get my money no matter what?"

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This does NOT sound like someone who is making "getting every affiliate paid on time every time without making them beg for it" a top priority.

1) The default rule for any program is that they must pay without demand. ... The program should pay me without demand when the minimum is reached. These are the irreducible basics of the affiliate/program relationships. If I have to notice that I've reached a payment minimum and make a payment demand, the company goes on my list as potentially shady and not to be trusted for future promotion.

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Have you really been running an affiliate program for all these years without understanding that it's your obligation to pay affiliates without making them demand payment first? I want to get paid out when I reach the minimum in NATS, that why I didn't set a higher minimum. It's shady programs that don't pay up until the affiliate writes and demands payment. If you're not a shady program, you don't want to look or sound like a shady program. This makes you look and sound like a shady program. And whether you are "looking to keep" anyone's payments or not, you damned well know and understand that there will be affiliates who never invoice you. You will pocket that money. You are not among the angels here.

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Nobody wants to drop you for "being compliant". If anybody drops you it's going to be because you sent a LOUD signal that paying your affiliates is not a top priority.

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It makes you look bad. It makes you look VERY bad. Because it makes you look less than committed to getting affiliates paid on time, every time, without demand. It makes you look like you really aren't concerned about doing that.

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If you want affiliates, they need to trust you to pay them. Appearances matter. The way you communicate your requirements? It it matters. The impression you give, the amount of zealousness you display, about making sure affiliates get paid? It all matters. And you have screwed this up, big time.