Quote:
Originally Posted by Paul Markham
This applies to now, not 10 years ago. Affiliates who promote 100s of programs aren't much use to those programs unless they send enough sales to warrant making an invoice once every 3 months or less.
DDF produces good content that costs money, so if affiliates want 50% they had better make sure they're sending enough sales to make it worth the affiliates time to issue invoices. If you think programs are falling over themselves because you send 1 or 2 sales a month, you're obsolete to them.
Tubes need 100s of programs to fill their site more than 100s of programs need them. Today programs need the big boys of the industry more than the little guys. It's not 2004. |
This is not true, affiliate joins/rebills have a very long tail. In a bigger program, after a few big affiliates sending a lot of sales, you have hundreds of affiliates who send 1-2 sales per month. And then thousands who do even less.
But they do want these affiliates, because when you add these small affiliates together they represent a large volume. And sales aren't the only thing that matter. Affiliates sending traffic at 1:10000 ratios are useful too, because they're providing huge publicity for almost free. (Bandwidth is super cheap.)
It's also impossible to tell who is or who will be a big affiliate. An affiliate sending 1 join per month to you might be sending 100 per month to another program. If you don't accept them or treat them badly, you'll never know what kind of business they could bring to you.
This is the power of self-serve affiliate platforms. You can have 30 or 2000 affiliates promoting you, and it's almost the same expense for the company. The biggest programs in adult are still open to affiliates of all sizes.
(I'm talking about traditional paysites and camsites mainly, certainly there are private CPA network with different business models.)