In years past the superbowl used to be our best sales day of the year, larger than black friday, larger than xmas. We still get spikes during this time of year though. The 'hangover' from xmas spending is pretty much done at this point, so that is very unlikely to be any lingering problem for many.
Overall, in my experience, things go in phases and little is consistent over time. The 'summer slowdown' was never really a thing, it may have been one year hear and there but I have definitely not seen a trend with that over the years. September used to be a huge sales month because young adults would be moving out for the first time to go to college and had new cc's and new pc's. Now everyone has had that same freedom long before that so that trend went away.
I think its best to not assume the time of year, season or happenings are effecting sales. Just go over the data, test your sites, audit your content and find ways you can make them better so when any traffic waves do come in you will have everything they are looking for and the sign ups will happen.
__________________
webmaster at pimproll dot com
|