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Originally Posted by ilnjscb
Users are ... well, let's paraphrase the old italian song "La user e mobile" they don't have that kind of loyalty en masse. Free users are like locusts they go everywhere looking for new shit or perfect fix shit. XNXX ranks because it is doing something active - I'm not sure what, but I wish I knew. I also wonder, since their revenue game is inept or "crazy like a fox", if they aren't an undervalued property.
They actually outrank Reddit on similarweb - that doesn't seem passive, they are one of the big 4. They are sitting up there with billion$ web sites and they make money how? Not really ads - their ads are by TrafficFactory.biz . Do they have a membership option? Not that you can easily find. No content creator partnerships.
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idk man, I have sites that have had the same stable direct/bookmark traffic (with little SE traffic) for *years*. But that's actually not what I meant--I believe the top few tubes get tons of free backlinks from all kinds of sites (directories. forums. etc) just by being the most popular...thus keeping them being the most popular
They're not worried about membership/content partners because it's an xvideos whitelabel owned by xvideos. The content partners are on xvideos and xnxx gets the content.
You're right, it is surprisingly lightly monetized. I got nothing but 1 preroll and banners just now. No pop. But remember, a site with traffic like xnxx is gonna have *way* better CPM on their banners than you're gonna get on exoclick.
I'm also thinking you're right, it's not passive SEO. But the backlink profile is just too massive for me to even begin to sort through it to figure out exactly what they might be actively doing.