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Originally Posted by ilnjscb
Shit so xvideos owns them? How did I miss that? So this fucking company is sitting on two top 20 sites? If I had that kind of world girdling traffic I'd optimize that shit. Not the SEO, clearly that guy is a genius, but the revenue side. I'd even work on mainstream campaigns. Pornhub now has the intro music on lots of mainstream stuff, even on tiktok the joke is "when you boyfriend can't make you cum" then she goes into a room, slams the door, and you hear that pornhub community intro music. So they are in the zeitgeist - they have a very active partnership program that some on here even claim gets $12+/cpm but xvideos is an 800 pound gorilla just sitting there.
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Trafficfactory doesn't allow any other publishers that I know of besides xvideos and xnxx, it's basically exclusive for xvideos/xnxx, and they have an xnxx-specific signup lander. (perhaps they've allowed other publishers in since the last time I checked, but they are not a network just any publisher can use)
XNXX uses nothing but xvideos content
Oh and the video players are coded exactly the same. it's not an embed like you'll see on other sites, xnxx has special access to the same player xvideos uses, with a couple minor CSS differences.
if it's not a whitelabel owned by xvideos...they are very closely partnered
Leaving a website lightly monetized is more of a business decision than a question of your skill or understanding of the industry. Plus remember, with the amount of traffic they have, advertisers are optimizing the SHIT out of the ad zones they do have, and they're not paying middleman fees (the 30%+ exoclick would normally take). Their banners are probably generating 5x+ the CPM yours do. 10x even.
And their bandwidth fees will be half or a third of what you'd pay per gb, because volume.
Again, I'm not so sure they're SEO geniuses. I think they got out in front of an industry early, and now get large volumes of free/no-effort links because people link to them naturally.