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Which is king? Traffic or content? Neither.
Email is king.
You can have the best content in the world, but without traffic no one would ever see it and no one would be able to buy it. With traffic, great, you send someone to a website once and hope they convert.
However, with email.... you can send them link after link after link, creating traffic on the way. You narrow it down and give them exactly what they want.
I had an hour long conferece call with a domintrix today.. She's got it all figured it out....
A customer signs up to her "main list" and automatically they get an email with six photos which are links. This starts to narrow down exactly what the customer is into. Customer clicks on the first link, a man licking her boot, and boom - he gets added to a sub list called "boot licking". Every week this potential customer will get an email from the main list, and then a few days later an email from the sub list with speclized content the customer is interested in. They will keep getting email every week until they do become a customer, and when they do... They get moved to a new list called "paid customers". This weekly email sends them to other related sites.... They stay on this list for a year and then a trigger moves them back to the main list, and the process starts all over again with new content.
Once everything is set up, all she does is create a new email once a week. Pepole stay on the list until they become a customer, and then she tries to sell them on something else - all automatically.
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