The amount of news about the bloody COVID-19 grows by the hour; small and medium-sized businesses are in a full-on panic mode, and it’s almost impossible to make any predictions, even for a week in advance, much less for a month or a quarter.
- In what ways has the global self-isolation affected the affiliate community?
- Is it really that bad?
Let’s sort it out. We have studied the issue, discussed it with our experts (from the comfort of our own homes, of course), collected statistics from various sources and decided to share with you how the coronavirus has already messed and is still messing with our endeavors.
The question on everyone’s mind is:
what is still generating profit and what no longer does?
Despite the fact that people are using dating apps and websites to find a one-night stand more actively,
CPA offers have hit the rock bottom, just like the Russian ruble in the past week. It's plain as day - you cannot actually meet anyone IRL. Welcome to the Self-isolation mode! However, if you’re the risky type and feel like spending two unforgettable weeks in a hospital bed instead of your date’s, then go for it!
On the other hand,
video chats have been increasing profits. For instance, Zoom jumped from 10 to 200 million users in 2 weeks. However, just before they had a chance to celebrate, they got hacked, which led to a massive leak of confidential user info. Fortunately, their servers did not collapse. So Zoom lives to see another day.
Obviously, the longer we #stayathome, the more we find ourselves in dire need of communication, and video chats might very well quench that thirst for visual interaction, so offers for these apps and services will definitely grow in numbers
Staying at home and playing video games - isn’t that what we all dreamed of when we were kids? Thanks to COVID-19, CS 1.6 broke the roof with their traffic and their amount of new users.
Massive discounts on Stream, the same in App Store and Play Market.
Everybody likes to play games. Well, almost everybody. Don’t you?
Streaming
Don’t miss the opportunity to launch your first campaign!
All streamers are hyping online and breaking viewing records daily. You’re still not?
Start now!
Not all call-centers have optimized home-bound workflow yet, but US and EU for sure have. Russia’s not going to take long either.
Offers are gradually gaining profitability and the curve is about to flatten, so it’s not a bad idea at all. Household products, sanitizers and such are selling like hot cakes. And what isn’t selling yet, soon will be. There’s a little shopaholic in each of us, and people love to spend their hard earned money, especially online. So be the one they buy from.
Chaos and madness at its worst. Oil drops to $14. Not much left to do other than just observe. Markets are highly volatile, and that is a good thing for those who trade, not only in oil, but in precious metals, crypto and foreign currencies as well.
Darkness has veiled the world of physical sports.
All competitions have been cancelled. ALL OF THEM! The Olympic Games are moved to 2021.
It doesn’t look good for the betting business. But hey, 1xBET, GG BET and other sharks of the trade got their act together quickly and launched cyber-betting.
Dota2 tournaments, CS:GO, PUBG, APEX and other
online games are breaking all the imaginable traffic records, prize funds are getting GINORMOUS, so if you haven’t tried making some dough on such offers, you def should.
Want to make dat money? Stop telling everyone what doesn’t yield profits.
Go and make it!
Online poker and casinos are
growing like Corona cases in China during its first months of the epidemic. Need I say more?
PC usage boost during the last month
has reached around 30%. Antiviruses (ironic) and other applications are actually in demand.
Airports, car rentals and hotels are closed. Some are attempting to sell summer and fall seasons, barely covering the damage done, but it’s obvious that traveling is not an option for all of us any time soon. This industry is going to linger for a while, and try to recover afterwards.
Theoretically,
it’s not that bad, and CPG’s could actually provide decent conversion, but it’s just not working for them most of the time. Something’s always off: either they don’t have a delivery service, or their call center is not working, or the dog ate their homework…
Suddenly everyone has turned into sportsmen, streamers and bloggers. Even your grandma and her cat!
For sure it’s a profitable direction.
The following information is based on statistics, gathered from our own sources, including advertisers.
- EUROPE: online-offers. Postal delivery of goods is under risk, exceptions are: local food, household and beauty products delivery services. Top trends: streaming, gaming, gambling.
- ASIA: online, online and once again, online.
- AFRICA: until recently, everything was fine, but now everything is changing dynamically. There are countries where the maximum strict quarantine has been introduced, check the offers carefully!
- EAST: Courier delivery services are working slightly better here, a fully non-contact delivery has been developed. Streaming, gaming and gambling are trending as well.
- NORTH AND SOUTH AMERICA: supermarkets’ gift cards, food delivery services and offers, that don’t require offline activity.
It’s no surprise that traffic is hitting through the roof. People are staying at home, and the Internet is their main entertainment.
Weekly growth is up to 30%, while desktop traffic upped almost 10%.
CONCLUSION
Clearly, global economics is in the middle of an unfolding crisis, but it is a good opportunity to contemplate, redefine familiar approaches, and start applying new creative ones.
Share your opinions, success stories and ideas with us in the comments below.