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What actually happened is you bought names in first year on special the savings were shown along with renewal fee when you actually registered them. At time you only took notice of final price which probably was a $9 first year but a $100 a year domain. Lots of people read only the final price and overlooked the savings for the first year it wasn't hidden though. I am assuming your talking about gTLD. Customers overlooked it at loads of registrars and was always disclosed.
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