So, Joe Lycett (UK Comedian) got annoyed with Hugo Boss, so he legally changed his name to Hugo Boss, and ran around causing all sorts of mischief.
So, LEGALLY change your name. 1st name "Snap' Surname 'Snapchat" So you are now LEGALLY called Mr Snap Snapchat. From this point on, you are no longer using their IP. You are using your LEGAL NAME...
You win / They lose. Simples...
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