Quote:
Originally Posted by Klen
I find this part interesting:
Could this mean if trademark is not registered in US then procedure wont work ?
|
Hi Klen. The procedure will still apply. There are numerous intellectual property agencies, whose guidelines are the same or neatly identical.
As an American I posted a link from a US based attorney advising his audience which is likely based in the US also. The Europeans will have the same approach.
Filing officially a trademark application which is eventually approved, certainly helps support the Plaintiff's argument, but it is absolutely not necessary.
I can choose to not file, and heavily market a product or service under a certain name, which represents my brand mark. I will have the same protections, when someone else comes along, trying to pitch a similar product or service using a confusingly similar name.
Read this:
http://www.ivanhoffman.com/unregisteredmarks.html