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Currently Sober, to address your post. Many companies large and small, are using the shotgun approach, and informally sending out cease and decist notices. This is done at very little cost, and is quite effective.
Do they target domains too broadly. Absolutely. They do this intentionally, and with full disregard for the other person's / entity's rights. They have nothing to lose trying, because their demand is informal. Only if it's challenged in arbitration or in a court, are there real expenses and possible consequences.
Lastly, their demand to abandon the domain instead of transferring it to them, makes them appear fair and reasonable in their initial request.
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