Quote:
Originally Posted by Matyko
Look Ross,
If I will ever get my issue resolved I will definitely post about it here. But so far I only found webmasters who had exact same experience, and No One told me he seems matching numbers.
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I had this experience. It's been a couple of years so I'm hazy on the topic unless I look it up, but I recall it had to do with how google attributes the traffic.
You have to be more specific when you say the traffic is 50% less. Do you mean hits, users, sessions? It's important in GA and traffic force.
For example, google may count a hit as a pageload, but another stats program counts all http requests as a "hit".
Maybe if a user clicks a banner to go to your site, goes back, and goes forward again, that is counted as 2 users in TF, but a single user in GA.
The point is, what others said about budgeting your spend for revenue generated is correct, and there is a reason the traffic differs greatly from GA.
Also check to see if you hit your GA limits, because it starts discarding some events.