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Ive seen instances of both in the past. I recall some solo girl sites offering user/passes to webmasters as long as they used content uploaded to the members area before a certain date. They didn't want all their most recent content all over everyones site, especially if you could do a search in google and easily find the older stuff.
Also have seen programs asking their sites to be advertised correctly. An interracial gallery promoting a black babe site tends to lead to chargebacks if theres not a lot of what theyre looking for in the members area
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