|
yeah the answer is still "it depends". On literally everything.
earnings per 1k impressions is already impossible to measure--what kind of impressions are we talking about? Did you stuff the bottom of your page with banners? Those impressions are worth very little. What percent of your impressions are video sliders vs native widgets? How much of your traffic is from india, how much is from germany? How much is a desktop NTV-A impression worth vs a mobile 300x100 above video banner?
Is your site niched and its obvious to advertisers what the niche is? The CPM will be higher.
All what you can do is make your site as good as it can be and hope the rest follows.
Exoclick is at the top of the game and pays the best. Only way you can do better is to have enough traffic that direct buyers and brokers want to work with you.
|