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Niche and quality of product. Whether I believe my surfers will be happy they busted out a credit card. Does program have a good rep for paying affiliates, not abusing surfers, etc. Do I like them personally. Affiliate support is a factor but is dead last because, like everyone, I like to get good support, but I just prefer programs where I don't have to get support because stuff works and the affiliate UX is good.
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