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Making Money with Weight Loss Offers in 2020

While there is a wide variety of niches available to affiliate marketers, weight loss remains one of the most popular and profitable albeit saturated with numerous products and well-known brands. Arguably, weight loss can be perceived as the scourge of our times. At the same time, the niche size offers unlimited possibilities for digital marketers to effectively promote related products and services. However, apart from remaining one of the top niches in affiliate marketing, it poses specific challenges, especially for the beginners.

Weight Loss Niche Overview
Given recent events, the adoption of a healthy lifestyle and dietary changes seems logical and natural. Since the increasing health awareness trend in the time of pandemic reshapes the perception of self-care, it increases not only the awareness of weight control goals but also the need to evaluate the body and weight status. Here is where the weight loss offers come into play with an even bigger force.

Today, weight loss takes a good part of the everyday routine of the world population. Therefore, there is a continuous demand for health-related products like weight loss and fat burning pills, diet supplements, slimming tea, green coffee grains, you name it. Health, beauty, and wellness remain relevant topics not only in terms of everyday life but also as a source for digital content and affiliate offers. Even regardless of the number of affiliate sites, video blogs, or social media accounts covering the weight loss topic, the niche is booming and keeps growing.

Being a broad niche, it covers all types of nutrition and diet products even for diabetics, which, basically, links it to other verticals like fitness, for example. Such a broad specter of subcategories allows affiliates to uncover all the untapped potential and opportunities. Weight loss offers, however, might require more creativity and less aggressive promotional strategies in contrast to other verticals like dating. Therefore, determining effective, attractive, non-intrusive, and unique advertising angles is essential for generating conversions.

Why Choose Weight Loss Offers
To support the practical aspect, weight loss products tend to maintain their position among the top nutraceutical performers. While there is an impact of seasonality present, diet and weight loss products go hand in hand with physical exercise, making it easier to find the right audience even during the off-season. Besides, the constant need for improvement explains the strong demand. Since the niche is highly competitive, it might seem impossible to tap into it and run successful weight loss campaigns. However, with the diversity of weight loss products and the variety of offers available on the market, you only need to follow the trends and find what works best for you.

If you are a beginner, there is no need to obsess over the competitive factor. Instead, focus on the products and offers that have decent growth potential and do not require massive investments right away. Enrolling with a network that has broad expertise in nutra vertical is a great start. For instance, this is how you can start working with Everad. To make the offer even more tempting, check out some of the weight loss brands worth considering.

Keto Eat&Fit
GEO: Thailand
Approve: ≈57%
Payouts: up to 34$

Bionica
GEO: Thailand
Approve: ≈58%
Payouts: up to 34$
Link: everad.com/offer/488

The bottom line is that weight loss ad campaigns will be a success if you address the motivation and needs of your target audience right.

Tips on Running a Weight Loss Campaign
Naturally, we recommend starting with defining suitable traffic sources. Statistics do not lie, and we are here to support it. Native ads work great for nutra vertical in general and weight loss niche in particular. Native ads not only guarantee better conversions but also help to build high-trust relationships with the target audience, especially if the ads look like editorial content. Even though the native traffic quality is usually high, it tends to be more expensive. Therefore, it might result in increased spending.

Push or pop traffic sources, in contrast, have more loyal pricing policies. These types of ads are particularly popular when running mobile ad campaigns. One of the best approaches, when running weigh loss push or pop campaigns, is to specify the time required to achieve desirable results. Such titles will trigger the interest, boost the confidence of the customer, and increase the CTR. Bear in mind that titles should be based on effective title patterns like solution + a timeline, problem + time required, product + benefit, product + fast, etc.

Facebook ads also work great for weight loss offers. However, forget about using the “before & after” approach since it is not accepted by the platform. One of the best tips on working with FB traffic is to comply with rules and policies. While it is challenging to avoid bans on Facebook, it is still possible. All you need to do is go through spy tools and forums, test your creatives, regularly look for ideas, and gain additional inspiration.

When it comes to weight loss creatives, there is no need to invent something new. Fortunately, the triggers remain the same. The angle, however, is what you should consider and work on. Images or videos implying the weight measurement, calories, or size remain relevant for the audience. Moreover, using images of fruits and vegetables along with swimming suits or the outline of the former body shapes will also work like a charm. But it is always about the angle and your creativity level. Remember that a point-blank approach does not always work.

As a bonus tip, we recommend paying additional attention to your pre-landing and landing pages. In a nutshell, pre-landers tend to increase conversions. If the conversion flow is complicated, the pre-lander should be persuasive and informative. Moreover, adding a comment, review, or FAQ sections might also come in handy and create a sense of trust.

A successful weight loss campaign depends on the targeted message delivery accompanied by a unique approach and unusual creatives. Once you have found the best combination and gained the trust of the audience, you are stuck with the weight loss niche for good. And isn’t that a treat?

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