Quote:
Originally Posted by st0ned
Nothing to do with BS or newbies. Most media buyers prefer PPL as they are able to immediately tell if a source is profitable for them via PPL vs waiting for PPS or revshare revenues to come in, thus potentially resulting in a greater loss on what ultimately winds up being an unprofitable source.
Now, those with quality internal traffic sources (that don't have such a large or competitive cost model) will generally make more in the long term via the other revenue models.
But PPL absolutely has it's place.  |
You are of course correct - I was feeling particularly 'skeptical' yesterday (bad mood) - There is a place for PPL - I just hope that people are aware that it is not the only option and is often not all it seems - In the case PPL be particularly aware of the terms and conditions and make sure you understand them...