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It comes down to how much to create great porn, the other stuff is dead in the water, to how much the site owner makes.
We can no longer pay 50% to drive traffic, it's too easy to do if you have great content.
Micro niche sites rarely made bank, to small an audience and it's over supplied.
Middle niches have a chance if the content people are very good, know the niche and the site owner understands the customer.
Mainstream will always win if the content is a higher level than the rest.
Now we come back to ROI, how much to lay out versus how much can it earn?
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