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Originally Posted by JustBiz
To briefly answer your points ... Of course, it costs a program money to create content to keep high retention. It also costs a shit load of money/time to generate QUALITY traffic. A prospective affiliate owes the program NOTHING. The progam owners are SELLING a product to the affiliate, NOT doing the affiliate a favor. The program owner is marketing his product to affiliates for a reason ... a business relationshi which will make both parties money. There are a shitload of other programs for the affiliate to market as alternatives. An affiliate program owner's first SALE is to the affiliate.
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The site is selling to the customer, affiliates are directing traffic to the site.
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As to your other point, I don't assume programs don't buy their own traffic. Where did I say that? What I said was, in adult (not so much mainstrean) if a program is only offering a 10% cut to affiliates, I would tend to assume either ... a) they don't know what they are doing or b) they have a product which they are saying converts and retains so amazingly that I don't believe they need affiliates. They should just buy ALL their traffic rather than going into a business relationship with affiliates ... IMO.
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No I'm saying more traffic should be driven by models and inhouse.
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All your other arguments about how much it costs to run the program, to maintain quality content, to have a pretty girl to make the coffee and lift her skirts are to the affiliate 100% irrelevant. He/she doesn't care. You can say he/she can fuck right off then, and have every right to do that.
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The product should be of interest to you, it determines the conversion rate.
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If you can find other affiliates who will take your 10%, great ... good business. If you can't, welcome to the cold hard world of supply and demand. Then adjust your percentage, or do as I originally said ... take your incredible program that converts/retains at a level where 10% would be viable ... skip the affiliate and the tools and the staff necessary to maintain it ... and just buy ALL your traffic. Simple.
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That's happening now as sites realise how easy it is, how liottle work it requires and the % it costs.
So long as the extra % to pay affiliates is coming from thin air it comes from running the site, building it and maintaining it (filling itwith new content). If there are cheaper and better means to drive traffic, why pay affiliates?
I'm assuming OF type sites are putting customers on mailing lists, that customers who are satisfied with one girls work will buy another. The same with Cams.
Someone should tell us how well good American cam models do against bad third world studio models. Because unless they convert at the same rate one needs paying more than the other per customer.