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Depends if he wants to spend it on traffic or SEO. He can buy a lot of permanent blog posts on a lot of well-ranked domains for that money ... or he can buy a good chunk of traffic. Could take him quite a lot of time/cash to get any return from bought traffic. But he could take solace in getting his brand out there for the money. He should build bookmarkers that way, which will help SEO.
Then again, he could buy a shitload of permanent and niche targeted blog posts/reviews ... even from sites who aren't advertising they sell them. They should pay big SE dividends in time and should keep delivering that juice when he isn''t paying any more.
Why not do both?
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