Being vigilant and fleshing out "bad" players is always worthwhile. The difference between "bad" and "poor converters" might be subtle, but one refers to competence and the other refers to integrity.
A poor performing sponsor might figure things out, get better content, create better tours, and become a better performing sponsor - sometimes worth supporting over the long run.
But, a "sneaky skimmer" is wired that way to the bone, and dropping them with prejudice is the only prudent thing to do.
I agree that the amount of time spent auditing has to be balanced with what is practically at stake.
Since 1999, I have watched more than a few great industry players fall from grace. That goes for payment processors as well. So a great sponsor today, is no guarantee of a great sponsor tomorrow - efficient auditing is important.
-Dino
Quote:
Originally Posted by fuzebox
I agree, but there is not much you can do about it. I was just advising that it is a misuse of your time and resources.
You should know fairly quickly whether this is a winning affiliate relationship without giving traffic leaks a second thought.
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