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It have potential(my opinion), not because of the rentals but because of the scalability and the platform itself. It can be used for SO much more. I saw the case-study at AWS RE:INVENT 2018 and was blown away back then. There is a risk of Bezos buying it all up, and include it as another AWS PaaS solution like the IoT and ML they adopted.
It's not a market I invest in, because I risk of investing with my heart instead of my head. But I might buy for $25-50.000 and just hand on to it.
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