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When we work on creatives with companies we "beg" them to share the data with us so we can constantly build better converting pages and banner ads for them. Everyone's traffic sources are different and the simplest things can make a landing page convert so much better! It's not always the pretty flashy landing pages that convert but the well thought out page that captures emails and info from the surfer.
Several of our long term clients understand that they need to run several sets and split test everything and they do very well when they work with us after the build. Sadly a lot of companies just order creatives, run them a few times and never work with us again to try and improve the CTR's. Building creatives that convert is an art form that takes a lot of communication and work from both parties.
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