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When you build sites for google, build for a good user experience and you'll do ok. Even link out to other sites that people commonly link to without a ref link. Post pics with real meta data. Link to things that google owns, like youtube videos and Google docs. Google loves itself and pages that link to it.
When linking from almost any social media, build a good page that is SFW. No nudity, no adult descriptions, but link that page to the dirty shit. Then you're 2 clicks from porn, and that's pretty safe.
There's a lot more but I don't give it away.
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