Originally Posted by S3X_Jay

Depends on the type of site and the type of bounce. Specifically, for a tube site, "bouncing" to go to the sponsor site is ideal, but that will lower time on site. Bouncing to go anywhere else would be bad. If you log an event when they go to the sponsor site the event will be seen as another page view, so they'll no longer be considered a bounce. That's the ideal way to track IMHO. In that case bounces are bad (because they don't include going to the sponsor site). And in that scenario low time on site for people clicking on sponsor links is not a problem.