It looks like a Ribeye steak carved from a sex doll and fried.
I was a chef for 18 years and I have a daughter in-law that's one of these vegans where everything must look and taste like meat.. and truly I just don't fucking get it.
I eat everything but have a predominately pescatarian diet (seafood and veg) do that say 5 days a week and the other two could be anything.
this is the butcher wify uses.
https://www.vicsmeat.com.au/
And in my best Aussie put on accent:
Thats not a Ribeye, this is a Ribeye
And all that sucker needs is warmed to room temperature, patted dry with a paper towel and rub a teaspoon on maldon salt in each side. The slap it on a red hot bbq and cook how you like.
I'm all for finding and making new proteins but sell them as that not as some meat con job. Travel anywhere in the world and you'll always find something new you've never tied or seen before and often that will become part of your diet back home. I don't see why a new protein should be any different.