How to increase the CTR of ads in push notifications by 2 times?
For example, using the macros {city}.
This macro substitutes the current city in the ad where the user is located. This maneuver works great with the dating vertical and increases user engagement.
Vimmy's interface allows you to customize geolocation macros simply by adding the {city} or {city_en} macro to the header or message.
The system will pull up the name of the city where the user is located in the push text.
In the article are more ideas on how to increase your CTR.
