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Originally Posted by The Porn Nerd
Buying traffic in general is a very niche/expert thing. You can blow through, on average, 20K while you search for that profitable balance between cost, offer, etc.
Not knowing what this free site of yours is - is it simply a lander that moves the surfer onto the offer/main site or is it intended to be the actual sales page? - it's hard to set a budget or even expectations. But if it is a tube site, a porn list, something that a surfer would bookmark and be unaware of without the traffic re-direct then you might get some traction there.
How long term is your strategy for the site? Are you looking for an immediate ROI or looking to build bookmarkers/visitors over time? All these things need to be considered.  Great good luck!!
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Thank you very much for the detailed response
The site is mostly a lander that we hope will move the visitor into a premium site(s) where sales will be handled. It is a gallery site with some videos, and we are looking to build some user interaction (likes, comments, etc.)
Definitely looking for a long-term strategy (months to years if need be), because we are looking to invest a lot of resources into it and want to succeed for as long as possible regardless of the wait.
Thanks again, I really appreciate your help.
Wishing you the best of luck in your endeavours as well.