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My perspective is that I've seen social media giants come and go. The current ones will go too. Who wants to spend a dozen years building out their business presence on the next MySpace or LiveJournal?
The "correct" flow, IMO, is exactly the other way. You build and maintain your own web presence, on your own domain, using cheap turnkey services if that's what floats your boat. And all of your social media points to it. Your business may live and breathe and do 98% of its business on FaceBook, and that's fine if you're making bank. But you always have a full business presence that you own, where your branding and a working core of business function lives (even if it's just the phone number for your towing business or whatever). So on that day in 2027 when your ops manager pops a vidtext on your eyescroll telling you "Facebook just booted [our industry] entirely off the platform because those terrortroll guys from NoviJapansk were money laundering through our competitors" it's not a nuke. It's just another business challenge in a lifetime of 'em.
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