Jesse Quinn I am on mobile so I can't quote your reply but in short the answer is a resounding yes. There are a number of active male performers who are quite successful doing fanclubs. It is not even necessary for him to play gay but that does hold a certain advantage over playing straight. Really depends on whether he wants to do this as a solo performer or not.
As long as he looks at this as a business and is willing to put in the neccessary effort there is no reason at all that he can not succeed even as you say that he is starting without any social media presence or existing brand. With the number of available social media sites these days building a brand is easy as long as he puts in the work. Some are easier to build followers on like sites like Reddit vs others but that should not be an issue.
Concerning which platform that is also dependent on which road he wants to take. No one can deny the shear weight of Only Fans so in my opinion that's a must. They currently have over 120 million subscribers. As far as I know the next in terms of subscribers is Just For Fans. I believe they just announced reaching 1 million subscribers. They do cater to different base of users though and are more accepting of niches compared to Only Fans. But there isn't a reason he can not diversify and be on multiple platforms. In fact I would insist, between fanclub sites, clip sites, viewshare sites, and so on, diversify his income stream and playing to the strengths on each platform just makes it that much more likely to succeed.
After 6 months he'll easily be paying the rent.
I hope all this helps. If you have any questions please ask and that applies to anyone else as well.
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