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Fraudulent traffic - I shouldn't be spending my time policing the traffic sources to identify bot nets and fake traffic and chase after credits for the garbage traffic.
Identifying the source - If you're not willing to disclose the traffic source (just an ID) then chances are you're hiding more than just the source.
Targeting Options - I don't want old device traffic (ie: Android 4.x) and the lack to target either browser specific or OS specific traffic by version means I need to absorb lower quality traffic.
WG
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I play with Google.
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