Originally Posted by The Porn Nerd

Again depending on the size of the company and Member base different people have different metrics for recoup. I, being relatively small, focus on the 'cash in/cash out' metric. Meaning: how many joins and rebills do I need to cover the cost of filming.

The other (major) factor is time, too. How long it takes. It may take 100 transactions to get the shooting costs back but if it takes eighteen months to get it.....this is why some companies' estimates of 12 hours to a day to recoup is so impressive.