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There is little doubt that the clever app will bring these masterpieces to a whole new audience by marrying two worlds that might not generally engage, but European museum directors aren’t so sure they want their precious masterpieces to be exploited as such, especially when they can charge more noble entities thousands to license the artwork. Both the Louvre and Uffizi say they are suing Pornhub for rights infringements, demanding them to remove reproductions of the works that are displayed in the flesh in their museums.
The Uffizi in Florence has issued a legal warning to Pornhub over the rights of its art. “No one has granted authorizations for the operation or use of the art,” an Uffizi spokesperson told The Daily Beast. “In Italy, the cultural heritage code provides that in order to use images of a museum, compressed works for commercial purposes, it is necessary to have the permission, which regulates the methods and sets the relative fee to be paid. All this obviously if the museum grants the authorization which, for example, would hardly have been issued in this case.”
Likewise, the Louvre, where the masterpiece Gabrielle d’Estrees and One of Her Sisters by an unknown artist hangs (and which is described on the porn site as a “medieval titty-twister”), has lobbed legal action for the unauthorized use of its works. A spokesperson for the Louvre told The Daily Beast that “Pornhub has heard from our lawyers. We expect the works to be removed at once.”
https://www.thedailybeast.com/louvre...e-reenactments