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It's not necessarily about usefulness in crypto, more like what catches people's ear. The promo, the buzz, and no particular reasons for a lot of coin to generate a wave. It's a perception, that's why Doge came back, a pump and dump by Elon Musk. Shib givaway from Buterin fueled it's latest rise. Try to get a leg up on anything but BTC is just hit or miss. There is serious and there is playing.
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