Thread: Business Are funnels are important?
View Single Post
Old 02-09-2022, 03:40 AM  
Klen
 
Klen's Avatar
 
Industry Role:
Join Date: Aug 2006
Location: Little Vienna
Posts: 32,234
Quote:
Originally Posted by fuzebox View Post
It is usually the opposite in the dating world. The more questions you ask the surfer, the more things you make him fill out, the more likely he is to confirm his email and pay. I have tested the whole spectrum of 1 click versus 20+ clicks with millions of dollars.

It can of course depend on other factors like the source, creative, type of click (banner, popunder, email etc), and these days device (IOS you can get away with a shorter / 1click funnel, Android users you have to qualify), but it was definitely a shock when I started testing this years ago.
Yep, but what i find it funny, how most common used pre-landers are almost same as questions as on landing page.
Klen is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote