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I don't understand any of it either. The story is the sales people were working to bring in clients (for free), and they hired designers to do the jobs.
It's made to sound like he didn't sign any deals because then he'd have to pay them, but it's a commission, so... why not?
Meanwhile, someone was "leading the company's expansion into Dubai"... Expansion of what? What was she doing? What were the designers doing?
It seems to be someone cosplaying as an international hotshot, barely even news, and yet it's a TL;DR and a TV documentary. I can only assume one of the people involved has an uncle at the BBC.
This is the real story:
"They had all agreed to work on a commission-only basis for the first six months. [...] Many felt they had no choice but to accept the terms in their contracts."
It's not like the BBC is going to challenge the real crooks though: the government of 21st century Dickensian Britain.
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