I've seen this movie before.
Kids are back in school, fathers spend more time online. New devices for christmas, more people online. Everyone goes away for summer, no one pays for porn because they're too busy boating and wakeboarding. No sales during NYE, Superbowl, Halloween, World Cup, etc. Sales boom on Valentines because people are lonely.
Someone spending $14 more to fill up at the pump is not going to increase or decrease the sales on any individual site
