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1) Any corporation can set their terms of business, which may, or may not, be based of responding to changes in legislation, and/or consumer attitudes.
2) To assume that any entity can protect the safety and security of your vital data, especially during a time when identity fraud is a business itself, would not be founded in reality.
3) Anyone can choose to do business, not do business, or opt-out of doing business, should they not accept the original, or revised, terms and conditions.
The problem though, is that when certain policies, that are not necessarily rooted in legal requirements (I am NOT suggesting this is or isn't the case here), become normalized, finding alternative businesses to work with might no longer be possible.
Out of curiosity, are sponsors, requiring KYC info willing to do the same for their affiliates?
ie. Full legal documentation of corporate ownership, bank information, and ID for all principles of the company, and all employees, who may have access to your account information?
Also, would these companies be willing to undergo annual third party accounting audits and forensic traffic audits to assert the integrity of their statements of affiliate traffic/conversions/sales?
Just asking...
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