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Ok - there is way to much to explain here and without knowing your competitor or even you I can't just assume that's what is happening. Keep in mind that google is much smarter than what it was in finding IP / hosting etc. than before so there maybe another reason for this. That being said - SEO is extremely important (and from experience a pain in the ass to some). It's also changing over the years so you'll need to keep up on it.
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