It's an old new article but I think things have gotten worse since it was published.
They're now saying that FAT is the new normal
https://www.sciencedaily.com/release...0806114259.htm
American women have gotten fatter as it has become more socially acceptable to carry a few extra pounds, according to a new study.
Florida State University Assistant Professor of Economics Frank Heiland and Federal Reserve Bank of Boston Economist Mary Burke are the co-authors of a paper published in the academic journal Economic Inquiry that argues that the ballooning weight of the population has fed even more collective weight gain as our perception of what is considered a normal body size has changed.
"This is a social force that we are trying to document because the rise in obesity has occurred so rapidly over the past 30 years," said Heiland, who also is affiliated with FSU's Center for Demography and Population Health. "Medically speaking, most agree that this trend is a dangerous one because of its connection to diabetes, cancer and other diseases. But psychologically, it may provide relief to know that you are not the only one packing on the pounds."