😉The target audience (TA) is a group of people who need the services or products which you offer. And they are your future leads.
1. Analysis of the target audience is carried out according to the parameters:
▫️gender - if your products are intended only for men or women;
▫️ geographical location - this is important if you work in a limited geography
▫️hobbies - may coincide with the promoted product.
It is also desirable to determine the marital status, social status, and financial condition.
2. Determine the main benefits of your product or service. Remember that people are looking for a solution to a problem, so the goal is to communicate how useful your company or service is. Based on this, you will identify small groups of people who may be interested in your product or service.
3. Test your ad campaigns.
If on the first try you failed to create a successful company, this does not mean that you have incorrectly identified the target audience. This could be due to a poor layout, weak call to action, text, images, or the wrong time.
👉Therefore, it is worth launching a couple of small campaigns with different input data and analyzing which ones were the most effective for different audiences. Based on the information collected, you will find out who your potential customers are.
👌 And remember - it’s not enough to find your target audience, you need to arouse their interest.