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How to drive mobile app traffic to crypto offers in 2022

In affiliate marketing, mobile apps are a universal tool for working with gambling, crypto and several other areas, allowing you to reach a huge audience and attract tens of thousands of dollars on an ongoing basis.

According to the calendar, it’s 2022 and, although the trend originated more than 2 years ago, it currently is actively gaining ground thanks to a new generation of apps – updated algorithms and approaches appear, with the audience remaining equally highly responsive to offers promoted through mobile ads.

What, didn’t you know about this? Have you really not tried driving traffic this way? If you haven’t, time to remedy the situation – right now we’ll tell you all about how to drive mobile app traffic to crypto offers and why it genuinely works.

What does affiliate marketing through mobile apps look like?

So, what if we combine a smartphone and affiliate marketing – will it work? In reality, driving traffic through apps is much more technologically advanced than it seems at first glance. This direction is called webview and this term already somewhat explains what we will soon have to do.

In the usual sense, an app is just a mix of code and mechanics, often some kind of toys or useful utilities for the phone. While in our case, only the icon and the fact that it’s located in the device’s memory are the only things that still apply. After installing and launching everything, what we see is a full-fledged website and this is a real page on the Internet that has a very real address and one you can access via your browser. How is this possible? It’s simple.

For starters, like we mentioned earlier, you create a website, say, for making money on bitcoins, after which the pages are embedded in apps and interact with the user through code. Moreover, this direction is so technologically advanced that tracking systems, instant code editing, and many other functions are easily included in the system.

How to promote crypto offers using apps?

Now that we’ve cleared up the terminology, let’s talk about ways to drive webview traffic.

Where do I get apps from?

We all have a different set of abilities, budget, different approaches to ad campaigns and just in general - each of us has their own way of doing things. That’s why there are as many as 3 ways to prepare an app:

- Distributing your own app. If you plan to drive large volumes of traffic and work with apps in the long run, this is the best option for you – you can develop your own apps yourself (if you have the right skills, why not give it a go), or maybe you know a qualified programmer who can develop, update or adjust an app.
- Buying an app. If you don’t have any of the above, then you can always buy someone else’s work - sometimes it’s even cheaper than hiring a programmer yourself, but scrutinize the product you’re purchasing, otherwise you might need to further invest hundreds of dollars to fix all the errors you missed at first glance.
- Renting the software. If you have a modest budget, this is a decent option, since the app you’ll be renting is likely to already be present on the Play Market or App Store, meaning you won’t need to bother with passing moderation and the sort – all that falls on the shoulders of the app’s owner.
- Using the affiliate program’s software. Can’t find a suitable app for crypto offers? Not a problem – Neogara provides its partners with apps for any GEO for no charge at all.

Currently, all our teams drive traffic via Google UAC, one of the most popular traffic sources, and if you want to do the same, you know what to do.

All these methods are used in affiliate marketing, sometimes you can even use multiple options at once to increase your coverage and profits. But be careful: if you decide to work through your own apps, keep tabs on their content, since mods may simply not allow certain elements, forcing you to edit them out.

You can technically bypass even such obstacles using cloaking and PWA apps, but that’s a topic for a different time.

How to drive traffic from apps – traffic sources

The first obvious choice is Facebook, since it’s a great source for app ads, but the main difficulties await the webmaster before the start of the ad campaign. Sometimes, it takes a lot of effort to pass moderation and even after that, there’s no guarantee that the bots won’t reject your campaign. Because of this, here are a couple more options:

- Other social networks. Apps perform great on Instagram, VKontakte and especially Telegram. Just don’t forget to adjust your approach, since, say, Instagram requires more emotions and expression, in Telegram’s case go for fake crypto millionaire success stories, and combine the two strategies for VK.
- InApp. In other words, we’ll be promoting the app through other apps. The best part of this method is that the user is guaranteed to see the offer, since they are usually either closed manually or only after a certain period of time. Also, since the potential client is already in a phone app, it will take less effort to encourage them to tap the ad and download your product.
- YouTube. This option has started to gain popularity relatively recently, and securing a good conversion rate with such a campaign isn’t easy, but using the large coverage and a well-designed ad clip you can get a serious activity boost for your ad.
- TikTok. Very similar to the previous entry, except here you don’t need to show your hand right away - just intrigue the viewer with a short 15 second clip.
- UAC. Google’s app promotion system. The moderation here is quite the challenge, but if you manage to pass it, you’re guaranteed access to an impressive coverage and an active audience.

What to drive traffic to?

Since our affiliate marketing guide is dedicated to the cryptocurrency vertical, let’s take a look at some of the best offers to drive traffic to through apps:

- Smartlink. A popular binary options company that allows you to earn 8-11 euros for each installation of the app. With a proper promotion strategy, you can easily secure a high ROI;
- Bitcoin Profit and BTC System Portugal are two similar offers, simultaneously managing which is pretty simple. These are the most effective options that allow you to secure a 400-500% ROI.

Let’s use 2 cases as an example - campaigns promoting the above-mentioned offers in Portugal and Greece. Regular purchased apps were used and average in terms of popularity GEOs. But even so, with an investment of $21,000, the income turned out to be $104,000 and this was just after 3 weeks with leads costing $10 for Portugal and $5-7 for Greece.

Tips for working with cryptocurrencies

For this section, we interviewed our team-lead and based on the info we got, we recommend paying attention to the following aspects of the promotion process:

- Don’t forget about old landing pages. Sure, they might not be as popular as the newer ones, but they still manage to secure a high CR given an epic creative and original promo materials - use this.
- Prioritize offers with a good call center. No amount of quality traffic will matter if the CC and ad section have no idea what they’re doing.
- Any GEO can convert well. Earlier, we didn’t just provide an example of a rare GEO for nothing - you can’t disregard even these options, since, given the right approach, they can yield very satisfying results.

And finally, never give up even after an unsuccessful traffic-driving experience. At first, it can be difficult, you might run into failures and wasted budgets, but you need to keep on testing, find new approaches and creatives - this is the key to success.

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