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Maybe you're referring to the cookie cutter programs from 2004-2009 that had prechecked xsales, etc?
It was very profitable for them then. Visa / MC made it difficult to be aggressive with prechecked xsales, so then it wasn't profitable anymore, so it stopped. The ones who still operate this way (or similarly) figured out how to generate their own traffic and are still making bank, without the need for affiliates (and thus the support staff required).
As far as pay sites who do that now - if they know how to generate their own traffic and at the very least, do on page SEO on their own tours, then I guarantee they're making good money.
The ones who don't know how to do those very basic things may advertise 50% or $40 PPS, but their NATS install has a WHOOOOOOOOOOOOOOOOOLE lot of rules enabled for any particular join to be able to get that. This group, you can hear whining at shows about everything other than their inability to do really basic webmaster tasks, or hire someone to do it for them.
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