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Old 05-24-2022, 09:47 AM  
Neogara
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Join Date: Jan 2022
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TikTok Target Audience

TikTok affiliate marketing is a brand new market that’s growing in popularity with each day and allowing webmasters to secure enormous profits with minimal investments.

It’s highly likely that you haven’t had the chance to try out this new traffic source, but are quite eager to. It’s for people like you that we’re prepared a guide for crypto affiliate marketing through TikTok and later we will cover one of the most important elements to ensure your campaign is successful, specifically - the features of this social network’s target audience.

TikTok TA – who is part of it?

First of all, it is important to understand that the total number of Tik Tok users has already exceeded one and a half billion people, with the figure growing larger every day. The social network’s greatest advantage is that its TA is incredibly diverse.

A mere year ago, the general preconception was that the service is relevant only for children and teens, but in reality, we’re confronted with a plethora of age groups and interests - many corporations have set up TikTok accounts and post educational clips advertising their brand. But first thing’s first.

Age threshold

In order to understand how to drive TikTok traffic to crypto offers, you need to identify the age groups of the solvent TA. These are mainly young people aged 18 to 34, predominantly female. What we end up with are over 14 million adult clients that are ready to watch your ads and purchase your advertisers’ goods and services.

GEO distribution

Let’s just immediately draw the line between affiliate marketing through Russia and all other GEOs, since the Russian audience is predominantly made up of teenagers, with around 60% of them being female. Such a TA is more suitable for amassing an audience rather than promoting an offer, since teenagers are always quite active on social media and will happily increase your sub base and views, bringing your content to the attention of a more mature audience.

As for other GEOs, the situation is slightly better - in the USA, more than half of the audience is young people under 24 years old, with the solvent TA made up of 14 million people. France is also performing well with 4,000,000 new users each month and the UK showing similar growth (3.7 million).

How to drive TikTok traffic to crypto offers?

Since our affiliate marketing guide is mostly linked to the crypto vertical, let’s figure out which approaches will work best on TikTok’s audience.

Keep in mind that technically the financial sector has been tabooed by the social network after a big scandal broke out in 2021. However, this has never stopped webmasters, which is why crypto investments, mining guides, binary options and autotrading perform quite well here to this day.

We won’t provide a full guide to TikTok (especially since you can find one in another section of this website), but your main companions when promoting such offers are either success stories, convincing the TA that you’re a financial mastermind, or taking tips from genuine industry experts and adding you own little touch to them.

At the early stages of your campaign, we recommend giving preference to entertaining clips made via TikTok’s internal tools. Oddly enough, this is precisely the sort of content that the social network’s algorithms promote a little more actively than if you’d simply have uploaded a ready-made video.

Once you’ve amassed an audience, sprinkle in some ads into your content, try to arrange a mutual PR campaign with other affiliates and you’ll see the CR start to slowly grow. Also, a warning - don’t overdo with the ads right away, since that will only serve to get your account banned – mods carefully monitor newly-registered accounts, which, coupled with the ban on crypto topics, won’t lead to anything good.

As for everything else, TikTok’s audience is young and active, it hasn’t yet developed “banner blindness” and it responds well to any sort of ad. Promote your account, amass a base of potential clients and gradually warm them up – the CR you want won’t be long in the coming.

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