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Old 06-24-2022, 12:58 PM  
Neogara
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Spy tools for launching ads. Where to look for a converting creative?

In our previous articles, we covered what affiliate marketing is, took a look at the main verticals, and learned how to pick offers for specific GEOs. On today’s agenda are converting creatives.

Creatives for crypto offers are the most important part of your bundle. The cost of a lead, the conversion rate and the success of your entire ad campaign depends on how well the creative will perform. Promoting crypto offers with a non-converting creative amounts to just wasting your entire budget for nothing.

In this article, the Neogara team is presenting a selection of spy tools that you can use to analyze creatives and is also talking about ways to evaluate creatives.

What are spy tools?

Spy tools are special platforms used for finding converting creatives, bundles and ideas. These are websites that analyze the creatives of your competitors and provide basic stats for their current ad campaigns.

Spy services for affiliate marketing are the most important tools when developing an ad campaign. They help you study your competitors and customers, as well as better understand the needs of your target audience. By learning how to work with such services, you can increase the efficiency of your bundle, lower the CPC, attract more leads and secure higher offer payouts.

Spy tools main features

Spy tools help to:

Find an example of a working creative using the direct search feature and additional filters;
Find a working link for your bundle;
Analyze demand within your vertical;
Analyze data on contextual and targeted advertising, as well as the overall effectiveness of the landing and pre-landing pages.

Top 5 spy tools in 2022

Affiliate marketing is a dynamic sub-genre of overall marketing. The industry sees trends and algorithms change every month, programs and services make way for new ones. Let’s start our spy tool review with a list of the most relevant options as of 2022.

Adheard

AdHeart is considered one of the most advanced services on the affiliate market. It helps analyze creatives for crypto, nutra and gambling offers, as well as white-hat verticals.

Adheart’s analytical metrics help you track:

Facebook creatives;
Apps promoted through ad campaigns;
Creative statistics.

The spy tool lets you download creatives to launch ads (just don’t forget to make them unique) and lets you use all kinds of ways to sort them. You can find creatives using direct keyword requests or by GEOs and verticals. The algorithm analyzes both desktop and mobile traffic. The subscription to this spy tool will set you back $53 a month and has a demo mode with limited impressions.

ADSPY

ADSPY is a service with an extensive search feature for creatives on social media. This tool lets you sort creatives by:

Ad comments;
Website URL;
Keywords of any frequency;
Page name.

When searching, you can turn off statistics for a specific affiliate program, sort traffic by campaign launch, its popularity or click cost. ADSPY enables you to set up a unique search ID.

This service is quite active on social media. On Twitter, moderators publish funny posts, inspire users with unusual bundles, organize mini affiliate marketing guides, talk about how to use ADSPY and its features properly.

PowerAdSpy

Another popular spy tool for social media that helps find and analyze crypto offers, as well as those of nutra, e-commerce and gambling. It gathers its creatives from Facebook, Google Ads, Youtube.

With the help of PowerAdSpy you can decide which offers to promote. The platform analyzes 20 countries, including Russia and the CIS region. Up to 10 000 ads are added every day, with total number reaching 50 000 000.

There are separate filters for looking up ads by target audience. Use the potential client's age, gender and location, query keywords (of any frequency), study a specific competitor or scour the vertical in general.

This platform combines spy tools and affiliate marketing training. You can use it to evaluate the effectiveness of a competitor’s bundles, study key audience features, assess the relevance of the queries you intend to drive traffic from

PowerAdSpy offers several tariff plans, with the base one setting you back $45 a month.

BigSpy

A fairly powerful service that helps you understand how to promote crypto offers and those of other verticals on Facebook. Despite the spy tool focusing only on a single social network, the selection of creatives here is as detailed as possible.

You can search using the following categories:

Number of likes;
Affiliate programs;
Bundles;
Format and type of creative;
GEO;
Target audience;
Device type (desktop, iOS, Android);
Publication period.

BigSpy lets you use its basic features for free. To expand the search, connect in-depth statistics, add additional GEOs, you need to pay. The cost of the package depends on the number of requests. Pricing plans range from $5 to $390 per month.

AdEspresso

A spy tool for monitoring Facebook and Google Ads. You can also use this service to create your own ad campaigns, add offers or save creatives on your cloud service.


The ad database is updated once every 30 minutes. More than 90 GEOs are connected to the system, in each region the results and analytics are displayed as accurately as possible. You can filter by direct queries, target audience and platform. The base plan costs $148 per month.

Top free spy tools

Driving traffic at a profit isn’t easy if you’re a beginner. That’s why you need practice. Not just in picking out an offer, but also in collecting stats. To avoid draining your entire budget in the first few months, you can use free spy tools when you’re just starting out. Here’s a list of the best ones.

AdFind

As part of its promotion, the service is offering a $67.99 subscription. This is a one-time purchase. However, the platform also has a demo-mode - it supports a limited number of requests per day (10 in total). However, that’s more than enough when working with just 1 offer.

AdFind works with 9 ad networks, including Google, Facebook, Instagram, etc. The service is excellent at processing requests. You can use it to find rare, exclusive or the most popular offers in a specific GEO.

Publer

A spy service tailored to the CIS region. It allows you to work with all popular social networks in the region’s GEOs: Vkontakte, Odnoklassniki, Instagram.

The service is paid, an annual subscription will cost you 400 rubles daily. However, the general demo mode will help you check out the features and analyze your first bundles.


Publer lets you analyze the effectiveness of a social media group or community and check whether your competitors used fake accounts to amass their subscriber base.

Top 3 services to analyze native and teaser ads

AdvanceTS

Having mastered the AdvanceTS tools, you can take an express affiliate marketing training course. The service’s algorithms help evaluate the profitability of a creative, a landing page and the entire bundle.

GEO selection is limited to Russia and the CIS region. A monthly subscription will set you back $27. You can filter the results by keywords, domain name, GEO, and target audience.

SpyOver

According to experienced affiliates, SpyOver is the best service for finding fresh bundles. Thanks to the database updating every minute, the user can find a creative that’s been in rotation mere minutes. The service has an English localization and an instant download feature.

Data analytics are displayed on screen in the form of a graph. With its help, the user can evaluate how successful their competitor's ad campaign is. There are extended search clusters: popularity, novelty. Creatives can be added to favorites so that you can check their statistics after a few hours.

Covers 150 GOEs. The focus is made on Tier 1 and 2 countries, quite a lot to choose from. You can connect an additional language filter. The cost of a monthly subscription is $149.

Anstrex

This service currently features over 89 GEOs, with the focus made on ad campaigns launched in Central Europe (Tier 1 and 2). This spy tool allows you to request a refund if the provided features don’t match your needs. The network has one of the easiest monitoring algorithms for beginners. You can search for creatives by key queries, popularity filters or novelty.

The database is updated every 2-3 hours, making Anstrex a poor choice if you want to monitor fresh creatives. No trial mode either. The tool charges $124.99 for a monthly subscription. You can also buy a separate algorithm for native ads only for $60.

Conclusion

Affiliate marketing is an industry where you need to possess analytical skills to succeed. In 2022, there are dozens of tools with which you can track ad campaigns and their performance. Spy tools help you analyze creatives, find successful bundles, evaluate the relevance of an offer and increase the conversion rate. We hope our selection will help you find a useful service.

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