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14. After everything, your sales suck
Lets say your site is live, you have a LOT of content, you have a decent amount of traffic, but your sales are always low.
If this is the case, you need to work out what is wrong.
What you get though with some is the 'if only' excuses. For example, if only a whale promoted them. They would be getting sales if only the correct type of people would visit the site. Or some other if only excuse.
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