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Some very good advices and I agree to most of your point.
17. Don't give your content away for free
I am not agree on this one. Giving some contents for free on tubes can help you in to more exposure of your site. You can edit a full version and strip down to a shorter one put of advert on the video.
18. email your old members
Put in place a emailing system to your old members with a discount code, it is easier to bring back old members with discount that trying to get new one. Just make a test with Netflix, close your account, you will receive 100 of emails to ask you to join again.
19. Use more than one Billers
Don't rely on only one biller. Having a cascading in case one is down you can still process. Offer alternative payments it bring extra sales for free.
20. Interact with your customers
Having a blog, polls, backstage, Interview so your members feel that can involved into in the site.
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