I know, but it's not for people who paid for it like the title of this thread says.It's for people who did not pay for it when they bought the car.
Just like has been the case for years you buy a car and you choose the options you want.
Difference now is that the tech is installed also on base models, and even people who didn't choose and didnt pay for the heated option when they bought the car can still activate it later. They can try it out through a subscription or just pay the option price in a single fee.
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